Staying on top of wireless plan updates is crucial, especially with the sweeping Verizon customer perk phone plan changes taking effect in 2025. This guide breaks down everything Verizon customers need to know about the latest updates—who’s affected, what’s changing, and how to make the most of your plan going forward.
Verizon Customer Perk Phone Plan Changes: The Details
1. Discontinuation of Loyalty Discounts
Beginning September 1, 2025, Verizon is ending its loyalty discounts for customers. These discounts, which saved users between $10 and $25 per line each month, were often given as a reward for long-term commitment to the carrier. This change will effectively increase the monthly bill for many Verizon users, even though the base plan prices remain unchanged.
- Users received emails notifying them of this change.
- The autopay discount remains unaffected for now, but all other loyalty-based discounts are being phased out.
2. Removal of Popular Plan Perks (Apple Arcade & Google Play Pass)
If your plan currently includes a free Apple Arcade or Google Play Pass subscription—a valuable $6.99/mo or $4.99/mo perk—those benefits will be discontinued as of September 22, 2025. This is especially relevant for customers on legacy plans such as 5G Get More and 5G Play More.
What this means:
- Enjoy your Apple Arcade or Google Play Pass until September 22, 2025.
- After this date, these perks will no longer be complimentary on your plan.
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3. Other Price & Fee Increases
In addition to removing discounts and perks, Verizon is raising miscellaneous fees for several account-related services. While your base plan cost doesn’t change, these extra charges can increase your total monthly payment.
4. New & Updated Plan Options: What Remains
Despite these cuts, Verizon still provides several options for customers:
- 3-Year Price Lock: Verizon continues to honor a three-year price lock for all myPlan customers. This means your core monthly plan price (excluding perks and fees) won’t increase for three years from the start or any change to your myPlan.
- Free Phone Deals With Trade-In: Verizon offers free phones (Apple, Google, Samsung) with eligible trade-ins on myPlan, providing a way to get more value if you’re upgrading.
- Perks as Paid Add-Ons: While some free perks are being removed, others are available as paid $10/month add-ons. Examples include streaming bundles (Netflix & Max, Disney+, Hulu, ESPN+), Apple Music Family, YouTube Premium, cloud storage, and international roaming benefits.
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Key Points About Verizon Customer Perk Phone Plan Changes
- Loyalty discounts of $10–$25 per line ending from September 1, 2025.
- Apple Arcade & Google Play Pass perks discontinued starting September 22, 2025.
- No increase to the base plan price if you’re on myPlan, but your effective monthly bill may rise due to lost discounts and new fees.
- Autopay discount still available for eligible plans.
- Perks like Disney+, Netflix, and others now available only as paid add-ons, not included for free with most plans.
- Potential for improved offers or new discounts in the future, as previous rumors hint at Verizon exploring new loyalty programs.
How to Adapt to Verizon Customer Perk Phone Plan Changes
- Review your current plan and bills to gauge how these changes will affect your monthly costs.
- Consider switching to a newer myPlan if you want to lock in the three-year price guarantee and access the latest deals.
- Evaluate paid add-ons carefully—choose perks you truly need, and be mindful of cumulative costs.
- Explore trade-in deals for a subsidized or free phone upgrade.
- Check for any new loyalty programs or discounts that Verizon may introduce later in 2025.
Final Thoughts on Verizon Customer Perk Phone Plan Changes
These Verizon customer perk phone plan changes mark a significant shift for long-term subscribers. While base plan prices remain stable (thanks to the 3-year lock), the end of loyalty discounts and popular entertainment perks means many will see higher bills unless proactive adjustments are made. Carefully review your plan, adjust your perks, and keep an eye out for upcoming offers as Verizon navigates this new customer strategy.